Country GTM Manager - OOH & Traditional Media

Position Overview

We are hiring Country GTM Managers to lead ADWrap’s market entry and adoption across priority African markets.

This role owns country-level go-to-market execution, with a strong focus on on-ground user acquisition, onboarding, and ecosystem development across OOH media owners, traditional agencies, and industry stakeholders.

The role is field-led and execution-heavy, requiring regular in-person engagement. You will act as ADWrap’s face in the market while working closely with the central leadership and product teams.

Key Responsibilities

User Acquisition & Onboarding

• Lead on-ground onboarding of OOH media owners, DOOH operators, and traditional agencies
• Personally conduct demos, onboarding sessions, and working meetings
• Ensure users complete setup, inventory listing, and first campaign workflows

Country GTM Ownership

• Own and execute the country-specific GTM plan
• Build and maintain trusted relationships with senior decision-makers
• Represent ADWrap across industry meetings, agency sessions, and market forums

Partnerships & Ecosystem Development

• Identify and develop partnerships with OOH groups, agencies, and associations
• Support regulator or compliance-related discussions where relevant
• Coordinate small, high-impact market activations such as workshops or roundtables

Market Intelligence & Feedback

• Act as the primary feedback loop between the market and the product team
• Share insights on pricing norms, operational workflows, and adoption blockers
• Track competitive tools and legacy processes in use locally

Performance & Reporting

• Own country-level targets for onboarded users, active accounts, and live campaigns
• Maintain clear reporting on onboarding progress, pipeline, and GTM activity
  

Qualifications

• 5+ years’ experience in OOH advertising, traditional media, or media agency operations is preferred (we’re equally open to people new to the industry who are curious and committed to learning.)
• Strong local network across billboard owners, agencies, or media operators
• Proven ability to operate independently with high trust and accountability
• Comfortable balancing field execution with structured reporting
• Strong communication skills and confidence engaging senior stakeholders
• Familiarity with technology-enabled workflows is a strong advantage

What We Offer

• High-ownership role with direct impact on company growth
• Manager-level compensation aligned to ADW-MGR-SAL4, with performance-based upside
• Flexibility in how GTM is executed locally, with clear outcomes expected
• Close collaboration with product and leadership teams
• Opportunity to help shape the future of OOH infrastructure
  

Why Join Us

ADWrap is solving a problem physical advertising has lived with for decades: lack of visibility, accountability, and structure.

This role is for leaders who understand how OOH truly operates on the ground and want to help build the system that finally brings order, data, and trust to the industry.

If you care about real-world execution, ecosystem trust, and building platforms that operators actually use, you’ll feel at home here.